Migdal Ha’emek, Israel, January 15, 2017
- NILIT®, the premium and specialty global nylon fiber producer, will launch its Autumn/Winter 2018-2019 Trendbook at the ISPO Munich Sports Business Show and Tüyap Istanbul Yarn Fair next month.
The trend theme for Autumn/Winter 2018-2019 is GAME CHANGER
- a set of new attitudes and out-of-the-box thinking designed to deliver the enhanced functionality, quality and technicity desired by today’s apparel consumers.
The Trendbook, now in its seventeenth year, has become a highly sought-after tool for designers and merchandisers seeking the latest fabric, color and style direction for intimate apparel, activewear, hosiery, swimwear and performance outerwear-- key markets for the company’s premium and specialty nylon 6.6 products.
“We are excited to present our newest NILIT® Trendbook,” said Pierluigi Berardi, Global Marketing Director, NILIT® Fibers. “By identifying and bringing to life these trends for Autumn/Winter 2018-2019, we help our retail and brand partners provide their increasingly savvy consumers with apparel that exceeds their expectations. It’s time to adopt a new, game-changing attitude. We encourage anyone looking to stay at least one step ahead of their customers to visit our booths at these important upcoming shows in Munich and Istanbul to see the NILIT fibers collection and to pick up a Trendbook.”
Among the new “Attitudes” or trends presented in the book are: SPIRITED, active- and living-wear with luster, texture and a touch of glamour; REACTIVE, tough edgy garments that integrate color and texture with the motion of the body to allow for peak performance; and TREASURE SEEKERS, intimate fashion styles that take luminosity and shine into new structures and to a whole new level.
“It’s not enough anymore to just look and feel good,” said Amy Holzer, Marketing Communication Manager at NILIT® Fibers. “Consumers are looking to make their lives better. The overall mood of GAME CHANGER reflects a rethinking of how to deliver top-class performance that won’t disappoint.”
NILIT® is the world’s leading global producer and marketer of high-quality nylon 6.6 nylon fibers for apparel and other products. Headquartered in Israel, NILIT® has manufacturing and marketing operations in key regions worldwide including Europe, USA, Turkey, Latin America, Asia Pacific and China.
To order a NILIT Autumn/Winter 2018-2019 Trendbook
or to make an appointment at the ISPO show (Hall B5, Stand BN03)
held February 5 to 8, contact Amy Holzer at NILIT LTD. – Headquarters - Amyh@nilit.com, , Julian Schuetz at NILIT Germany – Julian. Schuetz@nilit.com , Molly Kremidas at NILIT AMERICA - MollyK@nilit.com
To make an appointment at the Tüyap Istanbul Yarn Fair (Hall 7 Stand 720/A)
held February 2 to 5, contact Amy Holzer at Amyh@nilit.com
or Jak Benbasa at NILIT Turkey at email@example.com