“Consumers today are demanding enhanced experiences in all aspects of their lives,” said Amy Holzer, Marketing Communication Manager at NILIT® Fibers. “Whether it be the sensual touch in featherweight structures or the high performance functionality of performance yarns in enhancing the exhilarating feeling of achieving a personal goal in activewear, they want to engage in a more emotional way with what they’re buying and wearing. Customers are looking to brands to not only fill a basic need, but also to enhance their lives.”
NILIT® is the world’s leading global producer and marketer of high-quality type 6.6 nylon fibers for apparel fabrics and other products. Headquartered in Israel, NILIT® has manufacturing and marketing operations in key regions worldwide including Europe, USA, Turkey, Latin America, Asia Pacific and China.
To order a NILIT Spring/Summer 2018 Trendbook
or to make an appointment at the Interfiliere / Mode City Lyon show held July 9 to 11, contact Amy Holzer at NILIT LTD. – Headquarters - Amyh@nilit.com
, Thierry Mamodaly at NILIT FRANCE - firstname.lastname@example.org
; Molly Kremidas at NILIT AMERICA - MollyK@nilit.com
Click here to learn more about NILIT’s complete portfolio of specialty performance yarns