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NILIT® Fibers to Launch Spring/Summer 2018 Trendbook at Interfilière Lyon

Come visit us at: Interfilière 2016, Lyon, France - Hall 5, Stand M7

Migdal Haemek, Israel, June 28, 2016 - Premium and specialty global nylon fiber producer NILIT® will launch its Spring/Summer 2018 Trendbook at the Interfilière/Mode City Euroexpo in Lyon next month.

The Trendbook, now in its sixteenth year, has become a highly sought-after tool for designers and merchandisers seeking the latest fabric, color and style direction for intimate apparel, activewear, hosiery, swimwear and performance outerwear, key markets for the company’s high-quality nylon products.

The theme of the Spring/Summer 2018 edition is positive EMOTIONS, a nod to the fact that brands today are increasingly connecting with customers in a deeper, more responsive way and giving them respite from the frenzied, hyper-connected world they live in.

“We are excited to present our newest NILIT® Trendbook,” said Pierluigi Berardi, Global Marketing Director, NILIT® Fibers. “By identifying and bringing to life the key style trends for Spring/Summer 2018, we help our brand and retail partners address the needs of their increasingly sophisticated and demanding customers. Today’s consumers expect more from their apparel than ever. Comfort, style and performance aren’t just nice to have, they have become the price of entry. We encourage anyone looking to make a stronger connection with their customers to visit our booth in Lyon to see our collection and to pick up a Trendbook.”

Uplifting moods, ranging from CALM and SERENE, which soothe our frenetic lifestyles and help us take us in a direction of wellbeing, to EUPHORIA and FREE, allowing a sense of liberation and escapism, to JOY and BLISS, encouraging fun-tinged luxury, wind their way throughout the book. Closing the loop on all these is the superior tactility that NILIT's products bring.

“Consumers today are demanding enhanced experiences in all aspects of their lives,” said Amy Holzer, Marketing Communication Manager at NILIT® Fibers. “Whether it be the sensual touch in featherweight structures or the high performance functionality of performance yarns in enhancing the exhilarating feeling of achieving a personal goal in activewear, they want to engage in a more emotional way with what they’re buying and wearing. Customers are looking to brands to not only fill a basic need, but also to enhance their lives.”

NILIT® is the world’s leading global producer and marketer of high-quality type 6.6 nylon fibers for apparel fabrics and other products. Headquartered in Israel, NILIT® has manufacturing and marketing operations in key regions worldwide including Europe, USA, Turkey, Latin America, Asia Pacific and China.

To order a NILIT Spring/Summer 2018 Trendbook or to make an appointment at the Interfiliere / Mode City Lyon show held July 9 to 11, contact Amy Holzer at NILIT LTD. – Headquarters - Amyh@nilit.com, Thierry Mamodaly at NILIT FRANCE - thierry@nilit.com; Molly Kremidas at NILIT AMERICA - MollyK@nilit.com.

Click here to learn more about NILIT’s complete portfolio of specialty performance yarns.

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For Sales and Technical Support: Sagee Aran - VP Sales

NILIT Ltd., Maurizio Levi Rd., P.O. Box 276 Ramat Gabriel, Migdal Haemek, 2310201 ISRAEL

Maurizio Levi Rd.,
P.O. Box 276, Ramat Gabriel
Migdal Haemek, 2310201 ISRAEL
Telephone: +972 4 654 4421
Fax: +972 4 6544636
Email: globalsales@nilit.com
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