PIERLUIGI BERARDI APPOINTED AS DIRECTOR OF GLOBAL MARKETING AT NILIT FIBERS DIVISION
MIGDAL HAMAEK, ISRAEL, MARCH 13, 2016
– NILIT Fibers today announced the appointment of Pierluigi Berardi as Director of Global Marketing, effective March 15, 2016. Mr. Berardi will report to Boaz Roseman, Managing Director, and be based in the company’s European headquarters in Asola, Italy.
In his new role, Mr. Berardi will head the company’s global marketing department and lead the implementation of its newly-developed strategic marketing plan.
Mr. Berardi joins NILIT after 17 years with Invista, where for the past five years he served as Global Marketing Director for Intimate Apparel, Swimwear and Hosiery.
“We are delighted to welcome Pierluigi to NILIT,” said Roseman. “His in-depth industry experience and knowledge will be invaluable to the NILIT marketing effort. The addition of such a high-profile and seasoned executive to the team underscores NILIT’s commitment to launching innovative products and working with the top brands and retailers in key regions throughout the world.”
NILIT Fibers is a leading global producer of Nylon 6.6 fashion and performance fibers such as NILIT® Colorwise, NILIT® Breeze, NILIT® Innergy, and NILIT® Heat. The company was founded in Israel in 1974, and has four vertically integrated manufacturing facilities worldwide to service its customer base in Europe, North America, Turkey, Latin America and Asia.