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NILIT® Presents the BodyFashion and Activewear trends for Spring-Summer 2013


Migdal Haemek, Israel, May 3rd, 2011 NILIT® today announced its new trend concepts for bodywear and active-sports wear for Spring-Summer 2013 which will be presented in the NILIT® BODYFASHION TRENDBOOK.

For Spring-Summer 2013. NILIT® anticipates a dynamic season in which the world of bodywear and activewear offers a limitless range of inspirational products that are a combination of both creativity and innovation skillfully engineered to provide comfort and performance while they enhance and flatter the body.

This season, bodywear will be a fusion of function and self-expression as the mood varies from ultra-glamorous and romantic to youthful and exuberant. The demand increases for shapewear that combines comfort with control and lingerie which is functional as well as seductive. Activewear products are clearly becoming more up-market and attracting attention thanks to their sophisticated and dynamic styling and performance attributes. Whether it is a look of subtlety and simplicity or high-powered protection, products carry an underlying message of creativity and innovation.

Innovation is the key at NILIT® and our consistent leadership in technology and innovation sets the standard for nylon 6.6 yarns globally. NILIT® continues to be at the forefront of cutting-edge yarn technology and its unique and diverse products continue to open new vistas of innovation and creativity. NILIT®s advanced expertise and comprehensive product range will provide you with an unlimited source of inspiration to create products that are one step ahead in fashion and increased technical performance.

The NILIT® trendbook defines the bodywear and activewear trends for Spring-Summer 2013 and highlights the yarn innovations suited to these trends. Let the NILIT® Trendbook inspire you to create the dynamic products which will lead the fashion trends for the coming season.

BE SCULPTURED / NILIT® INNERGY
Toning the body and concealing imperfections makes shapewear the ally of the modern contemporary woman, as body-fitted garments place curves in the spotlight. The quest continues to create new products which incorporate style and performance properties with a glamorous touch. Seamless technology redefines shapewear and beyond providing effective support, slimming shapewear fights the appearance of cellulite, has a soft feel and boasts easy-care properties. NILIT® INNERGY yarn revolutionizes shapewear by helping to reduce the appearance of cellulite.
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BE COLORFUL / NILIT® WORLD OF COLOR
A young and exuberant spirit is expressed in creative bodywear featuring ethnic geometric patterns in flamboyant color combinations and an explosion of retro
hippie flowers. Innocence and freshness for a junior market are captured in colorful patchworks of small motifs combined eclectically. NILIT® s colorful concept meets the need for high-fashion multi-colored bodywear by combining innovative yarns to produce a spectacular mix of colors. NILIT® Colorwise, Pastelle, Duelle and Arafelle yarns yield distinctly colorful effects in one regular dye process.
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BE GLAMOROUS / NILIT® BRITEX
Luxurious bodywear with a glamorous vintage touch creates an aura of daring and nostalgia. Seductive fabrics with dramatic shine create garments with a look of outrageous luxury that are strongly inspired by retro pin-ups and screen heroes of the 50s. Extravagant and feminine, form-fitting corsetry shapes are flirtatious in the extreme and are designed to emphasize curves. NILIT® Britex uniquely bright, textured yarns can be knitted with or without spandex to create fabrics with a high luster which are soft to the touch and drape well.
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BE DRY / NILIT® AQUARIUS
Energetic and competitive action is fuelled by wearing activewear with unique high-performance properties. Close-fitting, comfortable garments ensure supreme moisture management in all weather. Compression and precision fit are achieved with engineered panels which support and energize the body by using cutting-edge knitting and yarn technologies to ensure speed, comfort and lightness. NILIT® Aquarius yarns’ superb moisture-wicking properties keep the skin dry and comfortable and provide excellent thermal protection.
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BE GREEN / NILIT® ECOCARE.
The increased interest in outdoor activities reinforces ecological issues of protecting the environment. The key design direction addresses the needs of outdoor activewear made from lightweight fabrics that will perform all day and adapt to changing weather conditions and activity levels. NILIT® EcoCare recycled yarns offer function and performance and respond to the challenge of environmental concerns by placing the emphasis on eco-friendly procedures at all points of the production chain.
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For Sales and Technical Support: Sagee Aran - VP Sales

NILIT Ltd., Maurizio Levi Rd., P.O. Box 276 Ramat Gabriel, Migdal Haemek, 2310201 ISRAEL

Maurizio Levi Rd.,
P.O. Box 276, Ramat Gabriel
Migdal Haemek, 2310201 ISRAEL
Telephone: +972 4 654 4421
Fax: +972 4 6544636
Email: sageea@nilit.com
 
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