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Press Center
NILIT® to present its expanded portfolio of brands at Intertextile Shanghai Apparel Fabrics 2006
Far East remains top priority for the company's business activities
Migdal Ha'emek, Israel - October 18, 2006 - NILIT® (www.NILIT.com), a global manufacturer and leader in the production of nylon 6.6, will be present at the Intertextile Shanghai Apparel Fabrics trade show, October 25-28, 2006, at the Shanghai New International Expo Centre, in Shanghai, China.
This important venue will show off the company's innovative developments and versatility in its range of finished lingerie, activewear, legwear and bodywear from its branded fiber. Visitors to the NILIT booth (Hall W-5, Stand 5D02-04; 5E03-05) will have "an opportunity to see our high-tech nylon 6.6 polyamide fibers in today's most versatile garments, such as active- and outerwear, dance and legwear, intimate apparel, and hosiery," comments Oded Breier, the Company's sales and marketing manager.
"The Intertextile exhibition presents a unique occasion to reach out to this important region and marketplace," Breier continues. "Asia, and primarily China, is a top priority for our sales and marketing efforts as more and more companies throughout the region seek out our high-quality yarns." The company's technical staff is in China and throughout the Far East on a regular basis to give immediate, direct service to customers. "Throughout our history, we have emphasized our personal attention and quick response. Today, due to improvements in communication technology and multiple locations, distance is no longer 'remote.' "
NILIT's recent acquisitions include the Invista apparel production operation (in Germany) and the Torcidos Ibericos texturising facility in Catalunya Spain. These acquisitions place NILIT's development, production and distribution sites in closer proximity to NILIT's European customers.
The Company presently markets its fiber products outside Europe under the brand name Sensil® the company's proprietary brand. All of the company's products are perfected for seamless, circular knitting and woven wear. "NILIT goes everywhere," Breier stresses, and "offers flexible fashion possibilities for today's 'anytime, anywhere' lifestyle -- around the house, on the job, at the gym or on the run.
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 NILIT® international sites: Chinese
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