True FUNCTIONALITY is what consumers are seeking and brands are delivering. There has to be more to a garment
than design alone. The touch, the performance and the added value that can be achieved through the incorporation
products. Comfort and customization are also being pursued, with brands offering an enhanced experience
to everyday essentials.
The textile directions aim to capture all the ‘moments’ that make a day, whether it be solitary or grouped, a necessity
or an additional activity, in creating products that make the most from intimate apparel through to activewear.
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